MAKE YOUR BUSINESS MORE MARKETABLE
Marketing is more than developing a brand identity, a sign on your door, a business card in your wallet or a brochure, much more than individual tactics such as search engine optimization (SEO), search engine marketing (SEM) website design, social media marketing, advertising or public relations.
The marketing mix encompasses everything that impacts business success — the products or services offered, the prices charged, points of distribution, marketing communications and targeted customers. How this marketing mix successfully supports the company's vision, mission and values determines sales and marketing success.
All marketing efforts must work in tandem to create an integrated, compelling marketing strategy that engages customers and employees, influences the industry, supports the community and increases both sales and profitability.
It is crucial that your business is not only seen, but more importantly, seen in its best light. Keep in mind that all the promotion in the world can’t market your business better than simply taking care of your business, and your customers.
Advertising, sales promotions, social media marketing and public relations can only bring customers to your door. You must be prepared to make the sale.
The price of professional marketing expertise is an investment in an organization's future success. Objective insight and in-depth knowledge of consumer behavior, customer service, competitive strategies, market research and analysis, trends, expansion opportunities and so forth, is invaluable.
Before you hire an outside marketing consulting firm, perform a review of your company to identify areas you can strengthen internally, leaving professionals to undertake initiatives you cannot.
Review these tips and take an honest look at your business. We suggest you use this checklist to aid in assessing whether you are doing everything possible internally to make your business more marketable and, ultimately, more prosperous.
This list will guide you through the initial steps needed to strengthen your marketing message from within.
After having implemented what you can, call us to help complete the list and move forward with developing integrated marketing strategies to increase loyalty among existing customers and attract new customers.
Integrated Marketing Strategies, LLC
Contact us Today! Let us know how we can help you compete and win with a smarter integrated marketing strategy.
Tel | 954.665.5678
Email | MGM@simcommunications.com
Call these tips, advice, ideas or suggestions, these tactics will position your business as being professional, reliable, customer oriented and employee friendly. These simple steps will instantly increase marketability and profitability.
DEFINE YOUR BUSINESS
__ Make sure your business has clear vision and mission statements.
__ Communicate this vision and mission to employees, customers — everyone.
__ Focus on the key benefits of your business in all communications.
__ Be consistent with all your messaging, across all forms of communication.
GET YOUR HOUSE IN ORDER
__ Do your housekeeping – your place of business should be clean and updated.
__ Remember, landscaping counts too.
__ If you have vehicles, keep them well maintained and clean.
__ Make parking easy. If it isn’t, provide a solution.
__ Make your business visible. If your signage is bad, people won’t find you.
__ Create a welcoming, safe, aesthetically pleasing environment.
BE A LEADER
__ Develop strong leadership skills. Learn to be a stronger leader and manager.
__ Stay abreast of news, trends and changes in your industry and community that may affect your products, pricing, competition or sales strategies.
__ Follow and participate in blogs about your industry.
__ Invite vendors, clients and industry contacts to join you at networking events, to ensure you have advocates at the event and to strengthen relationships.
__ Recognize that you might not represent your own target audience. Think about what inspires them, not what inspires you.
__ Stay true to your brand. Don’t panic and slash prices to unsustainable levels.
__ Be your own undercover boss – Would you want to do business with you?
EMPOWER AND ENGAGE STAFF
__ Clearly communicate the chain of command to all staff.
__ Provide training.
__ Remind staff they are the face of your business – your brand ambassadors.
__ Give them the power to solve problems and exceed customer expectations.
__ Provide tools and services that facilitate their jobs – Set them up for success.
__ Ensure your staff’s appearance and manner reflects your business standards.
__ Your attitude affects employee attitudes. Be accessible, approachable and fair.
__ Ask employees to contribute their opinions and ideas. Create a team environment that encourages new ideas and feedback.
__ Get your staff onboard before implementing new marketing initiatives. Get their input. Get their commitment. Get better results.
__ Require key employees to keep a professional, updated online profile and be engaged in industry groups.
__ Recognize and reward employees for their contributions.
__ Fire employees who do not provide exceptional customer service, disrespect other employees, or perform their job poorly. Hold everyone accountable.
STRENGTHEN CUSTOMER RELATIONS
__ Thank your customers for their business.
__ Do everything you can to anticipate your customers needs and exceed their expectations.
__ Send them business referrals.
__ Recognize how your customers conduct business and connect with them wherever they are online and offline.
__ Develop, produce and promote a customer loyalty program or otherwise provide something of added value to your long-term customers.
__ Loyal customers spend more and cost less.
Say thank you!
__ Be loyal to them.
INITIATE INTERNAL MARKETING
__ Even if you don’t have a website, register your own domain and set up your email to be firstname.lastname@example.org (Ditch the service provider’s address).
__ Ask your customers to write a testimonial quote, approve the use of a case study or example of your work for use in marketing, post reviews of your business online, and/or take a customer satisfaction survey.
__ Register your company with search engines, online business directories and industry resources. Basic listings are usually free!
__ Participate in online and offline industry groups
__ People like to do business with nice people. Participate in events that benefit your community and industry. Donate, volunteer, organize or sponsor – it will ultimately benefit your business.
__ Generate news about yourself, your staff and your company. A public relations firm or publicist cannot help you if there is nothing to publicize.
__ Secretly shop your competition, be aware of their influence in the market.
__ Assess your current marketing to determine weaknesses and identify needs.
© 2016 Integrated Marketing Strategies, LLC